The fashion brand is run and inspired by a proactive 23-year old who understands her market because she is the customer too! She draws her inspiration from trends around the globe and the famous surfer town she calls home, Jeffreys Bay. 

Cute Culture started out after the young designer accidentally ‘over-sold’ her wardrobe on a Facebook group, while studying Fashion Design in Stellenbosch, Western Cape.

After the many inquiries she received from her future market, she decided to form an Instagram page to gallery the photos of the clothes she was making for herself at the time. The page drew a lot of interest and things escalated from there. 

“Before I started Cute Culture, I would go out for cocktails and have over 5 girls a night come up to me to complement my outfit” she says. “Its beautiful when women spread love like this, and it certainly encouraged me to step out of my comfort zone!” 

Cute Cultures’ biggest value lies in the designer’s creative ability, always striving to improve. 

“Without creativity there can be no brand, but with a repetition of creative action, self-love and confidence, my team can only expand and bring you a better brand!” She says.